Ultra-Targeted Digital Marketing

Ultra-Targeted Digital Marketing

For the hundreds of millions of consumers who use Google Pay and Apple Pay, it’s time to prepare for a new stream of ultra-targeted digital marketing.

Mobile-messaging platform Vibes recently launched their “Mobile Wallet as a Channel” service. This allows advertisers to embed digital content such as coupons, tickets, appointment reminders and even room keys into both digital wallets.

Vibes co-founder Alex Campbell describes the service’s value proposition in this way: “Once a consumer downloads a mobile pass from a brand, marketers have a new and lasting way to personally connect with them, such as delivering customized offers and building an interactive loyalty relationship,”

Brands who enter this new space first will have a terrific opportunity to capture attention. #digitalwallet #marketing #advertising

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