Zettabyte 175 Zoominar

Zettabyte 175

New Sales Tools for New Customer Behaviours

May 25, 2021 – 2:30pm-3:30pm – Zoominar

“The more things change, the more they stay the same.” (Jean-Baptiste Alphonse, 1849)

What remains a constant is the need to meet our customers on their terms. And how those terms have changed over the past year! New behaviours, new habits, and new stressors are pushing customers into some sectors and pulling them out of others. As business leaders, we’re all fighting to keep up with these shifts. On May 25th at 2:30pm a diverse group of experts will come together digitally to address one key question:

How do we meet our customers where they’re now comfortable doing business?


Dexter Ang, Channel Director – Partners & ISVs, Syspro Canada

We are experiencing a wave of change that began with the industrial revolution and has continued, uninterrupted, to today’s digital transformation. The pace of business has been accelerating and we are experiencing a convergence of technology and innovation the likes of which we’ve never seen before. In this timely keynote speech, we’re going to look at some of the new technologies that are shaping the way we interact with business systems, customers, and other organizations.

Zettabyte 175 Leadership

Paul Drummond
Website Development


Tom Bremner
Payment Processing

Alain Chevalier
Mobile Marketing

Dr. Clinton Lee


Zettabyte 175 Leadership


Paul Drummond, Website Development Division Head

In my 20+ years in the website development business, I’ve seen a lot of changes. What worked yesterday won’t necessarily work today. Even 6 or 7 years ago it wasn’t considered essential for many sites to be fully secured or responsive (which allows them to automatically detect and adjust to varying screen sizes such as those found on mobile devices.). I cover the top 5 items you can implement to maximize customer engagement.


Tom Bremner, Payment Processing Division Head

Today’s smart credit card processing terminals do so much more than accept payments. That’s a good thing, and a bad thing. From what’s now a hodgepodge of hundreds of available applications, we’re going to focus on two crucial functions: taking payments and analyzing customer data.


Alain Chevalier, Mobile Marketing Division Head

We are experiencing a mobile revolution.

Did you know that Canada now contains more cell phones than people? And that users check their phones an average of 6 times per hour? In a recent large sample survey, 85 percent of smartphone users said they prefer mobile messages to emails or calls.

Use that to your advantage!


Dr. Clinton Lee, CEO

Crafting powerfully relevant strategies in turbulent and constantly changing scenarios is one of the most challenging and vitally important facets of business. Does your IT strategy encompass the important components of scalability, versatility, and practicality? These crucial qualities will be highlighted through the lens of Porter’s 5 Forces and the IT Diamond.

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